Skincare for professionals who forget to blink
CLIENT \ Leo & Petra
SERVICES \ Visual identity, launch content, art direction
Leo & Petra makes skincare for professionals navigating stress and screens.
We translated the existing brand into a warm, modern visual and content system that resonates with tech-driven working audiences. Think UI-inspired layouts, minimal gradients, and clean compositions, mirroring sleek tech aesthetics while highlighting product detail.
The brand reframed skincare as functional, not just indulgent.
For the pre-launch, we created a carousel that used the GST tax on cigarettes to frame the brand’s lip balm for smokers.
Two conceptual launch reels introduced the main line and founder story through a tech-led visual direction that stood out from typical skincare content, building early traction with the right audience.
AI-generated product visuals placed Leo & Petra’s skincare in real office environments, cutting down production costs while keeping the brand’s corporate world aesthetic intact.
