The brief was to design a comprehensive visual identity for a prestigious film festival celebrating Indian cinema, capturing the essence of Bollywood through a large-scale public event.
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Drawing inspiration from the brief's key words – "peacock" and "rangoli" – we focused on a color palette bursting with energy and utilized simple, recognizable shapes derived from Kolam to evoke the spirit of Indian cinema.

The visual identity needed to be adaptable for various applications, from large-scale festival branding to digital marketing materials.

Every design element aimed to capture the essence of Bollywood – vibrant colors, a touch of theatricality, and a sense of celebration.

The visual identity successfully resonated with an audience exceeding 10,000 attendees. The consistent and adaptable design system ensured a unified and impactful experience for festival goers across all touchpoints.